About Serious Integrated

At Serious Integrated, we're all about connections. We connect people to machines, machines to the cloud, and your OEM system to the world. Offering a wide array of products to get you started, supported during development, and through to full production, Serious Integrated is your partner for OEM system design.

Products & Services

Our wide array of products deliver an unprecedented level of flexibility and features engineered to deliver exactly what you need to make your development cycle as painless as possible. Choose from an expansive selection of graphic front panel LCD displays (SIMs), Power and Comms Modules (SCMs), and a variety of accessory units...not to mention full Engineering, Design, and Training Services.

Serious Executive Team

Founded by executives from Intel, RIM, and Microchip in 2008, Serious focuses on innovation and results while leaving corporate politics and red-tape behind. Meet the people that drive Serious to get amazing things done.

Terry West, CEO

Terry West - PhotoTerry West has over 25 years experience building new embedded technology businesses at Intel, Microchip, and RIM. As the first employee of RIM in 1988, Mr. West fueled the early growth of RIM while developing the technologies and customer relationships leading to the RIM BlackBerry. At Intel, he managed an XScale® (ARM) processor internal startup from first shipment to $85M run-rate in less than 3 years, led a $300M acquisition for the company, and developed and marketed numerous software+silicon+tools platform technologies for the embedded market. Recently at Microchip, Mr. West launched their flagship line of 32-bit microcontrollers and directed a comprehensive re-engineering of their global customer-facing marketing presence.

Michael Rap, VP of Business Development and General Counsel

Michael RapMichael Rap has 28 years of industry experience at Intel, where his roles included new product planning, customer & product marketing, business development and In-house Counsel. Mr. Rap has structured, negotiated and closed hundreds of complex, high value, technology-based deals, domestic and international: licensing in/out intellectual property; purchasing & sales agreements, hardware & software development and license agreements, co-marketing agreements, R&D framework agreements (industry consortia, university collaborations, commercial), and M&A. Mr. Rap has completed MBA and JD degrees and is a member of the Oregon State Bar and the State Bar of Arizona.

Brad Stevens, Chief Financial Officer

Brad StevensBrad Stevens served 31 years at Intel in operations finance, M&A business transition management integration and key customer improvement program management with experience spanning a broad range of technologies. He spent 20 years in Intel’s financial organization where he held multiple positions, including: Controller of a $2B worldwide organization, Finance manager of several Fab & Test manufacturing plants and a key contributor in designing/implementing cost accounting and SAP systems/tools. Mr. Stevens has managed ~ $6B in M&A integration/transfer activity for 4 acquisitions and 3 divestitures. He most recently was the customer program manager focused on evaluating and improving key customer relationships and experiences.

Thomas R. Franz, Chairman of the Board

Thomas FranzTom Franz was formerly the President and CEO for Greater Phoenix Leadership, a group of civic and business leaders formerly known as the Phoenix 40. Tom retired from Intel as the Vice President and General Manager for Intel Corporation’s Fab/Sort Manufacturing (FSM). FSM is responsible for Intel’s worldwide wafer fabrication facilities which manufactures microprocessors, micro controllers, flash memories, chipsets and other devices. He joined Intel in 1980 and has held multiple positions within several divisions in Santa Clara and Folsom, CA as well as Chandler, AZ during his 27+ year career. Franz was promoted to vice president in 1997 and served as vice president and general manager of the Applied Computing Products Division. In 1999, he was promoted to corporate officer and formed the Network Processor Group (NPG).

Whitney Rockley, Board of Directors

Whitney RockleyWhitney Rockley is a Co-founder and Managing Director of McRock Capital, a venture capital firm focused exclusively on the Industrial Internet. She brings over 15 years of investment, operating and strategic planning experience in large, established utility industries and serves on the boards of RtTech Software, mnubo and Invixium in addition to being on the executive committee and board of the Canadian Venture Capital Association, the Venture Capital Association of Alberta, and Ryerson's Centre for Engineering Innovation and Entrepreneurship. Prior to co-founding McRock Capital, she was a Partner with a Zurich-based venture capital firm and Nomura New Energy Ventures in London, England. In addition to PPIC and SpectraSensors, Rockley previously served as a Director of Senscient, TerraLUX, DeepFlex, and Novinium. She has extensive experience setting up and managing corporate venture capital programs and a highly developed global network.

Scott MacDonald, Board of Directors

Scott MacDonaldScott MacDonald is a Co-founder and Managing Director of McRock Capital, a venture capital firm focused exclusively on the Industrial Internet. He currently serves as Chairman of RtTech Software, an industrial app software company, in addition to serving on the boards of Invixium, a biometric security products company, and Pure Technologies, a world leader in inspection and monitoring technologies for water and hydrocarbon pipelines. He previously served as Chairman of SynapSense and was a Director of the Pressure Pipe Inspection Company and from 2003 to 2007, MacDonald served as Chairman of RuggedCom. Prior to co-founding McRock Capital, MacDonald was a Partner with a Zurich-based venture capital firm and Managing Director in the venture capital subsidiary of Ontario Power Generation, a large North American electric utility.

David Nolte, Director of Manufacturing & Quality

David NolteDavid Nolte joined Serious Integrated in 2017 with 35 years of experience which includes multiple leadership and executive management roles at Motorola, Emerson Network Power and Ocular LCD. Leadership positions in product development, business strategy, and advance manufacturing engineering have provided Dave the knowledge and experience to develop and grow manufacturing capabilities at Serious Integrated. He has experience managing global operations and factories, spending extensive time in Asia managing and developing design and production facilities.